Identity / Literature / Display

Harden Park Homes is an exclusive development of luxury park homes located within the privately-owned Goit Stock Estate between Bingley and Harden. 

Aldred Design (working with client Mathew Imison Photography) created the logo, a mini-brochure and the designs for a series of advertising signboards that were positioned around the estate.

For walkers and visitors to the area, a large information board was also produced, explaining the history and features of the valley as well as providing a guide to wildlife that can be observed in the woods and by the river.

Well, more than you might think at first glance.

The logo of a company or organisation is likely to be the most ubiquitous element of its overall identity, appearing in all kinds of places and accompanying all manner of promotions or information. It acts as a sort of shorthand to announce and underline all the values and aspirations that the company/organisation wishes to project to its customers. And of course, it should also communicate quickly and clearly something tangible about the actual business and the products or services that it offers.

So it's important to get it right.

Aldred Design can help you identify the qualities and values that your business projects to its users and, perhaps more importantly, the perceptions that those users may have of your business. With this insight, we can then work to develop a design that encapsulates the appropriate messages in a unique, professional and memorable visual identity.

Armed with the right logo, your business can stride out into the marketplace with the confidence required to appeal to, attract and retain those valuable customers for your products or services.

What's involved?
Whether you require a new logo creating for your business, or you have an existing logo that needs tweaking, refreshing or completely changing, we can help you.

Every design challenge is solved by creating a solution that is always appropriate, often simple and sometimes surprising. After discussing with you the aims and aspirations for your business and getting a feel for your personal likes/dislikes a number of design concepts will be developed (usually between 3 and 5, but sometimes more) for initial presentation. After this, the preferred option(s) is further developed and refined to reach a final stage. The approved logo will then be provided to you in all the formats necessary for reproduction across different types of media (print, web, email, signage etc.).

Aldred Design will also retain your final logo artwork on file, enabling it be issued to any other parties (e.g. printers, sign makers, website designers) on your behalf, to ensure that the correct proportions, colours, fonts etc. are maintained and that the logo is reproduced to a consistent quality across different types of media.

Identity / Stationery / Literature / Advertising / Display

Shire Doors (formerly Yorkshire Doors) is a supplier and installer of high quality residential entrance doors, aluminium bifold doors and windows, and aluminium roof glazing systems.

Over several years Aldred Design has produced numerous product brochures, advertising for placement in local and national newspapers, company stationery, and display graphics and collateral for exhibitions that the company has attended.

Literature / Advertising / Stationery / Display / Online

MI&Co - The Portrait Studio is Yorkshire's premier family portrait photography studio.

Aldred Design enjoys a close working relationship with MI&Co and has provided the company with design and marketing services since its beginnings as Mathew Imison Photography, in 2012.

Projects undertaken have included the design and production of:
- brochures
- customer gift packs & vouchers
- collateral for corporate client
   partners
- exhibition & studio display
  graphics
- posters & banners
- email campaigns
- internal company documents
- stationery
- advertising
- promotional gifts

Identity / Literature / Display

tenantSERVE is a provider of tenant management and support services to landlords and letting agents. As part of an overall appraisal of its existing visual image and sales literature, it was agreed that the existing identity should be retained but redrawn and refreshed, using a new font, to create a stronger and 'friendlier' brand image for the company.

An A5-size wallet with its internal pocket featuring the tick mark motif from the logo was devised as a carrier to contain five separate inserts. Each of the inserts was stepped down in depth by 20mm to allow all five title bands to be seen on opening the wallet and a series of simple graphic illustrations was used to help communicate the company's services.

A tri-fold 1/3 A4 leaflet, new business cards and a pull-up banner completed the overall package.

A refreshed company website incorporating the new branding devices and colour palette is also currently in production.

Identity / Literature / Display

tenantSERVE is a provider of tenant management and support services to landlords and letting agents. As part of an overall appraisal of its existing visual image and sales literature, it was agreed that the existing identity should be retained but redrawn and refreshed, using a new font, to create a stronger and 'friendlier' brand image for the company.

An A5-size wallet with its internal pocket featuring the tick mark motif from the logo was devised as a carrier to contain five separate inserts. Each of the inserts was stepped down in depth by 20mm to allow all five title bands to be seen on opening the wallet and a series of simple graphic illustrations was used to help communicate the company's services.

A tri-fold 1/3 A4 leaflet, new business cards and a pull-up banner completed the overall package.

A refreshed company website incorporating the new branding devices and colour palette is also currently in production.

Identity / Stationery / Literature / Advertising / Display

Shire Doors (formerly Yorkshire Doors) is a supplier and installer of high quality residential entrance doors, aluminium bifold doors and windows, and aluminium roof glazing systems.

Over several years Aldred Design has produced numerous product brochures, advertising for placement in local and national newspapers, company stationery, and display graphics and collateral for exhibitions that the company has attended.

Even though it is often recognised that a well chosen picture 'can paint a thousand words', In most pieces of communications literature the words are just as important as the images.

Aldred Design can either generate original text for advertising, flyers, leaflets, newsletters and brochures or can work with your own suggested wording – editing and crafting it to deliver greater clarity, complete consistency and, of course, grammatical accuracy.

From punchy headlines to concise straplines, or from bullet-pointed feature lists to full-length descriptive text – we can ensure your communications achieve the right tone of voice for the audience at which they are aimed and help you get your message across both clearly and concisely.

Whether you've got an important announcement to make, or need to get your product recognised or your service remembered, effective and memorable advertising in the right marketplace can deliver the boost you're looking for.

Aldred Design has produced advertising at all levels for its varied clients; from simple one-off announcements to sustained campaigns across different streams of media, whether printed or online.

Always appropriate, often simple and sometimes amusing, we aim to engage the target audience with a message that is both informative and entertaining - that way it has the best chance of sticking in the memory.

Identity / Advertising / Literature

UK Energy Store is an online supplier of technologically advanced, and eco-friendly heating, lighting and energy-saving systems for the home and business environment. 

Aldred Design created a new logo for the company's online presence and produced a literature pack detailing its range of services and products. A series of press advertisements was also produced.

If your project calls for a medium that is larger than an A5 flyer or an A4 brochure, we can still help you.

Working with established large format printers and signmakers, we can create the visual artwork for the following:
- posters
- pull-up banners
- banners & signs
- information panels
- vehicle livery
- exhibition graphics

Aldred Design can also project manage the production process for you, either to a delivery or installation stage.

Branding / Literature / Advertising / Display

WISE enables and energises people in business, industry and education to increase the participation, contribution and success of girls and women in science, technology, engineering and mathematics (STEM).

Aldred Design has worked with WISE for over five years, producing a wide range of marketing support material including:
- brand logos
- stationery
- promotional literature
- advertising
- posters & banners
- certificates
- seating plans & place cards
- emailers

In addition, we have designed and produced a number of peer review and research documents, together with statistical presentations and infographics.

Identity / Advertising / Literature / Online

Based in Hong Kong, Contract Dispute Consultants (CDC) is a growing commercial and contractual consultancy assisting clients in the construction industry.

Aldred Design has worked with CDC since shortly after its formation in 2007. The first project was the creation of a company identity which needed to work equally well within the Chinese construction services market and the English-speaking one, Hence, a very simple device was developed that embodied the idea of communication across two cultures – it uses restrained blue colours, which in Chinese symbolism signify the water and in English culture represent professionalism and stability.

A series of press advertisements working on the message of "We're here to help when things don't go as planned" has been successfully developed over time to provide a strong branding message.

In addition, each year, to celebrate the annual Christmas holiday and the start of the Chinese New Year, two seasonal greetings are created as emailable messages and delivered to the company's database of clients and partner companies.

Identity / Advertising / Literature

UK Energy Store is an online supplier of technologically advanced, and eco-friendly heating, lighting and energy-saving systems for the home and business environment. 

Aldred Design created a new logo for the company's online presence and produced a literature pack detailing its range of services and products. A series of press advertisements was also produced.

Literature / Advertising / Display / Online / Promotional

Emerson Crane Hire is one of the leading mobile crane hire companies in the South of England. Formed in 1991, the company has achieved continuous success by consistently delivering efficient, quality and safety orientated services.

Working remotely, for the past three years Aldred Design has acted as Emerson's 'in-house' designer, both creating and co-ordinating the production of all manner of materials including brochures, technical literature, advertising, signage and banners, website components and promotional gifts.

Branding / Literature / Advertising / Display

WISE enables and energises people in business, industry and education to increase the participation, contribution and success of girls and women in science, technology, engineering and mathematics (STEM).

Aldred Design has worked with WISE for over five years, producing a wide range of marketing support material including:
- brand logos
- stationery
- promotional literature
- advertising
- posters & banners
- certificates
- seating plans & place cards
- emailers

In addition, we have designed and produced a number of peer review and research documents, together with statistical presentations and infographics.

Advertising / Literature / Online

Aldred Design has worked with New York-based iTrueReview for over three years. The company offers multi-channel promotions, advertising and customer review gathering for restaurants, bars and clubs in and around the New York city area.

Aldred Design produces promotional adverts which are then sent to existing database customers either as direct SMS messages, or uploaded to the participating restaurants', bars' or clubs' Facebook or Instagram sites. Adverts may incorporate clickable links inviting customers to collect offer vouchers to attend 'VIP Club' events.

Design work for printed flyers, posters and menus is also produced in PDF format and forwarded by email for production locally.

A selection of the latest adverts produced for iTrueReview can be found here.

Although the majority of design work undertaken is for a printed end use, a sizeable proportion is created for communications that are destined for electronic delivery, whether via email, text alerts or web.

Working with trusted professionals, Aldred Design can both create and deliver your event announcement, your product promotion, your quarterly newsletter or your annual report to investors, through whatever electronic means is required.

Identity / Packaging / Literature

Hummadruz Music Ltd is a fledgling independent music publisher based in Bingley, West Yorkshire.

As well as creating the logo for the music label (which derives its name from a term likely to have been coined in the last century to describe a low drone or humming noise heard in suburbs to the south and east of Manchester), Aldred Design also produced the visuals for the CD wallet and CD disc for Atlantis Outcome, a collection of original compositions by Tim Wyatt.

The first item to be published on the Hummadruz label, Atlantis Outcome was issued in a limited edition of 444 copies.

Identity / Branding / POS

Premium Drinks is a distributor of craft ales, ciders and perrys to public houses and restaurants. 

Aldred Design created the company's logo and also developed a range of labels for application to plastic barrels of the company's flavoured ciders and perrys, to aid identification during delivery.  

The logo and branding for a sub-company, Bingley Beer Works, and its range of 'badged ales' was also created. These designs were primarily reproduced on pump clips for the bar environment.

Advertising / Literature / Online

Aldred Design has worked with New York-based iTrueReview for over three years. The company offers multi-channel promotions, advertising and customer review gathering for restaurants, bars and clubs in and around the New York city area.

Aldred Design produces promotional adverts which are then sent to existing database customers either as direct SMS messages, or uploaded to the participating restaurants', bars' or clubs' Facebook or Instagram sites. Adverts may incorporate clickable links inviting customers to collect offer vouchers to attend 'VIP Club' events.

Design work for printed flyers, posters and menus is also produced in PDF format and forwarded by email for production locally.

A selection of the latest adverts produced for iTrueReview can be found here.

Identity / Branding / Literature / Stationery / Online

Crooks Commercial Solicitors (CCS) is a specialist law firm providing expertise in specific areas of business law including property, mergers and acquisitions and employment.

Working with CCS since its formation in 2013, Aldred Design created the company's original logo and has been subsequently involved in the development of other brand logos for specialist services offered by the company.

Other project work for CCS has included website design and development, email campaigns, promotional literature and company stationery.

Branding / Literature / Packaging

Another long-standing client, Saville Communications is a producer and publisher of local history books, CDs and DVDs.

Aldred Design created the brand image, packaging designs and promotional collateral for the popular Around & About Yorkshire series of DVD films, as well as DVD case and disc designs for many other one-off local history films produced by Saville Communications.

Several history books and printed guides have also been designed for the same client, including Horsforth - The Great War, an 84-page illustrated account of the town's involvement in the First World War; and a special commemorative book celebrating the 100th anniversary of the Froebelian School in Horsforth, titled A Century of Progress.

Whether it's simply the design for labels for an off-the-shelf container or the visualisation, artwork and production for something completely bespoke, we can help you with your printed packaging requirements.

Every once in a while a job comes along that falls outside the parameters of what we usually do. However, if we think we can help then we're more than happy to get on board!

Such jobs have included promotional gifts for a crane hire company, the logo for a group of school leavers' hoodies, button badges for a conservation action group and even bronze plaques for a war memorial.

Identity / Book Design / Typesetting

Allied with Hummadruz Music, Firewheel Books is a small independent publisher of specialist books on travel and esoteric subjects.

In 2015, as well as creating the identity for its logo, Aldred Design undertook the design and typesetting of Firewheel's first book, Revoking The Reich, a 362 page, semi-fictional account of real and imagined events set against the timeframe of the pre- and early years of the Second World War.

In 2016, the company published its second book – Cycles of Eternity - An Overview of the Ageless Wisdom – which was also fully designed and typeset by Aldred Design.

A 48-page book celebrating the fortieth year in business of Jack Pennington Ltd of Shipley was also produced in 2014.

Identity

In 2014 Aldred Design was commissioned to create the design for a new school crest when the two Bradford secondary schools, St. Bede's Grammar School and St. Joseph's Catholic College combined to form a co-educational Roman Catholic college.

The resulting design was formulated from elements of the two existing school crests but was completely redrawn and used a new colour palette of blue, green, white and gold.

As the uniting emblem for the two schools, the crest appears on all school uniforms, published literature and the school's website.

Identity / Literature / Livery

Tastywrap specialises in hot gourmet food, rolled into tortilla wraps and served from a specially equipped trailer. The trailer appears at outdoor events such as music and arts festivals and food and drink fairs. 

Aldred Design created a logo for the business, together with livery designs for the trailer, business cards and a die-cut menu for customers to take away.